When a woman reaches a certain age, she begins to wonder if her outward persona is still jiving with her inner. At least, that's something that I wonder about. If you don't - good for you. You're either incredibly self-assured, or your delusional, or maybe just in denial...
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So, along those lines, I question the potential popularity of my handmade crafts as I'm coming up with new things - and think about what audience they might appeal to the most. When I started making my little hip bags out of repurposed wool sweaters, I observed that my best customer for them was young women who are a little on the
"crunchy" "ecologically conscious" side - educated, concerned about the environment, listening to alternative rock and shopping at the local farmer's markets... also a fan of vintage clothing perhaps. I don't think any sorority members or Ed Hardy fans are carrying one of my bags yet. Anyway, I have hoped that I am creating items to continue to appeal to these lovely ladies, and that I am cool enough inside to know what works and what doesn't for that demographic.
Yesterday at the Fayetteville Farmer's Market a sweet boy in his 20's (that's right, I said boy) was admiring my bags, and applauded my ability to make "hipster" bags and other items that appeal to a different group of people. I was ridiculously excited to be told that I am, indeed, able to execute a hip item properly. My inner cool quotient increased like the Grinch's heart on Christmas day. Silly, I know, but sooooo satisfying.
3 comments:
I'm still not sure some of your customers would want to be called "crunchy".
How about just ecologically conscious?
Fine, word police, I changed it. :)
I'd be happy to be called crunchy, and I love your bags. :) Although my mother thinks I've totally lost it with the farmer's market, whole food, make-your-own-everything mentality. Oh well...
Great blog- I've subscribed. Thanks for entering the giveaway!
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